居住調整决策中的社群關係與經濟理性Preference of Housing Adjustment Intention Under the Impact of Economic Rationality and Social Networks

居住調整決策中的社會群己關係偏好存在嗎？若有，如何連結上經濟理性效益脈絡的思考？本研究旨在探討影響預期遷移住戶選擇意向或偏好的因素，並將過去研究所忽略的群體社會心理層面因素納入考量。在方法上，利用內政部建築研究所台灣地區購屋動向調查92年第3季之原始資料，以預期遷移住戶為受訪對象，採邏輯特(logit)模型檢視住戶企圖不同調整策略之行為意向，除了經濟效益因素之外，是否也受到社會因素影響。之後應用訪談調查為輔助，釐清社會關係因素的具體影響內容及項目，並解釋其機制如何作用。研究結果發現，社會群己關係的影響不亞於個體經濟理性層面；並且，地點認同、家庭傳統、及鄰里社會支持因素，形塑了無形的居住價值偏好，以致推動或牽制了住戶原先預期遷移的意向選擇。
關鍵詞：居住調整行為、遷移意向

In housing adjustment behavior, does the preference of a social group-self relationship exist? If it does, how can the deliberation of such a reasonable context be connected? This article attempts to integrate the preference formation model in terms of its economic and social aspects,and to review the behavioral features of the individual pending relocation. As indicated in the study, the impact of the social group-self relationship is no less than would be reasonable in an individual economy. In addition, factors such as location recognition, social support and family culture help shape the intangible housing value, and are likely to facilitate or check the intention of the household regarding the anticipated move.
Key words: housing adjustment behavior, intention to move